Eat your Wheaties!
I don’t really like breakfast cereal that much, I far prefer a coffee & protein centric breakfast.
But Wheaties just announced that Joey Cheek & Apollo Ohno are going to be on their boxes!!!! So I will become a Wheaties customer, good for at lest several boxes. (here is sports illustrated’s story)
Who knows, maybe I will like cereal again. I wonder if Wheaties are good in coffee? Hmmm.. Probably not, but I bet there is someone in the General Mills R&D trying to create “Eggies” or “Meaties” or something equivalent.
What a wild ride the Olympics were! Is anyone out there also suffering from post-games-burnout/withdrawal? I am still catching up on my sleep.
Its easy to castigate NBC for what they could have done better in their coverage, as we are not the people who have to actually DO it. We are not the people whose jobs actually depend on the ratings, and I bet some heads were chopped off due to the poor ratings.
But one thing that could have been easily done is simply make high quality internet streaming feeds available of events LIVE! and CHARGE for them, I would have paid $20 to see every speedskating event. They had this in Europe, why not here as well? Imagine how sucky the coverage would have seemed if your sport was Biathlon? Curling? Ski Jumping?
The mass market gets smaller & stupider by the year, what matters now is an aggregate of micro-markets, and reaching them.
How cool is it that Joey’s face is now gonna be in SUPERMARKETS!!! I wonder if they give him a few boxes of it for free? And will he someday sit down for breakfast with his own face on the cereal across the table? That would be a surreal moment, and one surely not lost on a smart guy like Joey.
Filed under: from home
Actually, CNBC (I think. Some weird news station) had curling on for 3 hours a day, every day. I think they aired all of it. I did see some ski jumping, but no biathlon. Ski jumping is so boring.
Meaties or Eggies? Sadly enough, probably not…the low-carb “craze” is almost dead (I’ve been eating low carb for almost 6 years, so I’m glad to see someone else who, as it were, “goes against the grain,” even if only for breakfast). You can still get your protein fix in a cereal, though, with Low carb High Protein Special K–quite tasty, but no Joey on the box!
Biathlon was on VERY early on USA… even live. But I agree that they should have had the option to let us purchase all of the speedskating, or whatever sport, in it’s entirety.
BTW, maybe Joey should start taking the photos of himself with the hat with the box of Wheaties. That would be cool, too!!!
wasn’t it indeed dismal to have to settle for watching split-times, on the ‘live results’ at nbcolympics.com? i felt like i’d regressed to the stone age. at least some of the race vids got posted early at speedskating@yahoogroups.
i’m going to buy at least a dozen boxes of wheaties, and archive the boxes.
i think this will be known as the ’speedskaters olympics’, at least our ilk seemed to have the spotlite for awhile!
I am with ya on the “O” withdrawl….but i get a little “fix” everytime I read your blog…the torch is still lit here!! My husband told me one night..”I think you are in love with the Olympics…I haven’t seen you in days!” No wonder we are sleep deprived…TV kept us on the edge of our seats for “primetime” coverage. Only NBC’s primetime is equal to 11-12 at night! Haha! I hae a great quote for you-from my 8 yr old…
“The world is in your pocket…all you need is a key”
Out of the mouth of babes…I thought that was a pretty good one.
They could make “coffie” by making flakes out of coffee beans…they’d have to sweeten it…they could make it lika a mocha…and then you’d add milk and eat it like cereal. Hm, I still think the challenging part would be getting on the box.